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In The Press

Our Founder Samantha Flores hit the headlines as the UK woman who became the first non-Brazilian to lead out her samba school in the Rio Carnival. Samantha was given an incredible opportunity to share her inspirational life story and how she is now helping others to be part of this historic event.

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@experiencecarnivalrio

experiencecarnivalrio

We’re in the business of making Carnival dreams

We’re in the business of making Carnival dreams come true.

We believe passionately that everyone deserves to live out an ultimate life experience.

We see you in all your greatness and we empower you to become your own muse.

We want you to say yes to living out an epic story and being able to look back and say “I freakin did that”.

We treat and nourish our clients like family.

We live, breath and love what we do.

We’re so excited to meet you next and make your carnival dreams come true.

DM to start.

The time is now.

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𝐁𝐨𝐮𝐭𝐢𝐪𝐮𝐞 𝐢𝐬 𝐛𝐞

𝐁𝐨𝐮𝐭𝐢𝐪𝐮𝐞 𝐢𝐬 𝐛𝐞𝐚𝐮𝐭𝐢𝐟𝐮𝐥

Our business will always be small because we are passionate about giving every client a personalised service. It is the human connection and emotional exchange that allows transformational experiences to take place.

It takes courage to travel to Rio, step out of your comfort zone and get onto a float in the Carnival in front of 90,000. And it is in this new zone where the magic happens.

We are with you every step of the way with attention and love poured into the details so you can relax and relish every second of the experience.

We blow glitter on you metaphorically and in reality!

We see the star inside of you and give you the support, encouragement and the platform for you to become your own muse.

DM 📲 us to make your Carnival dreams come true.

The time is now.

#rio #riocarnival #carnivalexperience #onceinalifetimeexperience #luxurytravel #luxury #lifestyle #experiencias #experiences #bucketlist #riodejaneiro #riocarnivalexperiences #youonlyliveonce #bespoketravel #bespokeexperiences #bespokeexperience #confidence #empowerment #bodyconfidence #lifeaffirming #lifeaffirmation

We can't dress it up. Rio Carnival is crazy! The e

We can't dress it up. Rio Carnival is crazy! The energy of the city is fuelled by the sheer number of people descending from all over the world.

We navigate and manage all the details so our clients can see and experience things that tourists usually don't. We are all about making everything seamless and special so you can relax and live completely in the moment.

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The moment you see your costume in the flesh for t

The moment you see your costume in the flesh for the first time is a MOMENT!

We put a lot of love and attention into our costume reveals so our clients come away with another memory for life. The hours of workmanship that go into creating Carnival costumes are mind-blowing. The scale of the production process is immense, taking a year from the initial creative process to devise the theme for the school and then the floats before going into production for the thousands of costumes.

In the coming weeks, the schools will show us the available costumes so that people can join their school and parade in front of 90,000 people!

The question is, will one of these masterpieces be YOURS?

We’re here and ready to make your Carnival dreams come true. DM us for more info.

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The third in our Meet the Experience Carnival Team

The third in our Meet the Experience Carnival Team series is our fabulous Vanessa. Vanessa’s love affair with Brazil started when she came to Rio on the first leg of a round-the-world trip in 2003. What was meant to be a week's stay became a six-month adventure!

Vanessa moved here in 2006 and trained to be an English teacher. Her passion is teaching. Since then, she has enjoyed teaching hundreds of students aged 4 to 84! Her friends call her an 'inglesioca' and say that due to her passion for all things carioca (beach, surfing, running baile charme, carnival, etc). She is more carioca than they are.

She’s always loved watching samba schools and going to blocos (street parties), but only decided to become part of it in 2021 properly. She fell instantly in love with glitter and feathers, and since then, there's been no looking back! Paraded with Viradouro in 2022 and 2024. Playing instruments (xequerê, surdo) in 2 carnival blocos and currently learning to dance on stilts for the Carnival 2025!

Vanessa is a fantastic host to our clients. She is bilingual and has a deep knowledge and passion for Rio and Carnival. Her energy and love of life are infectious, as is her beautiful smile.

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The heartbeat of samba is the drums, and we partne

The heartbeat of samba is the drums, and we partner with a true guru, Macaco Branco, to bring unique drumming experiences designed to immerse you in the intoxicating samba rhythms.

This drumming master will teach you the different rhythms and instruments of a samba school drums section. You will get to try the various instruments, and he will put you through your paces as you learn to create the primary samba rhythms.

You can do this as a stand-alone experience or mix it with learning some samba steps. Two left feet are welcome; this is all about feeling the energy!

A coração do samba é a bateria, e nós fazemos parceria com um verdadeiro guru, Macaco Branco, para trazer experiências únicas de bateria projetadas para mergulhar você nos ritmos inebriantes do samba.

Este mestre da bateria lhe ensinará os diferentes ritmos e instrumentos de um bateria de escola de samba. Você experimentará os vários instrumentos, e ele o colocará à prova enquanto aprende a criar os ritmos primários do samba.

Você pode fazer isso como uma experiência independente ou misturá-la com o aprendizado de alguns passos de samba. Não precisa experiência com dança todos níveis são bem-vindos; isso é tudo sobre sentir a energia!

#rio #riocarnival #carnivalexperience #onceinalifetimeexperience #luxurytravel #luxury lifestyle #experiencias #experiences #bucketlist #riodejaneiro #riocarnivalexperiences #youonlyliveonce #bespoketravel #bespokeexperiences #bespokeexperience #confidence #empowerment #bodyconfidence #lifeaffirming #lifeaffirmation

Our passion is people and giving personalised serv

Our passion is people and giving personalised service so that our clients feel completely supported and empowered.

Ashok took his four closest friends to Rio for Carnival to celebrate his 70th birthday. They threw themselves into every aspect of the culture and shined as they paraded for Mangueira right at the top of the float – unphased, climbing two sets of ladders to get there!

We are a boutique agency and will always protect the personalised and highly curated experiences we offer.

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Fancy being dressed head to toe in the most exquis

Fancy being dressed head to toe in the most exquisite jewel-encrusted costume?

Introducing our Samba Glam Experience, where you are transformed into samba kings and queens for a stunning photo shoot with a renowned Carnival photographer.

It starts with a Carnival glam squad to make you into glittery gods and goddesses before putting on your chosen costume, teeming with feathers. You will then be taken to a landmark Rio location or a photographic studio (weather-dependent) to become the star in front of the camera.

We offer this experience all year round, so if you’re travelling to Rio, we can bring the Carnival magic to you.

Here are our stunning 2024 clients @thereal_annarose and @ryan_p_07 , who got engaged 💍a few days ago in their Australian hometown before jetting off to Europe for six weeks. We are sending you our heartfelt and carnival glitter-dust congratulations! 🥂.

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The second in our series of Meet the Experience Ca

The second in our series of Meet the Experience Carnival Team is our co-founder, Helen. A down-to-earth, head-in-the-stars Northern English girl who met Samantha in Tulum in 2011. It was love and laughter at first sight!

In 2014, she had life-changing brain surgery, and after learning to walk again, thanks to Samantha’s connections, Helen paraded in the Rio Carnival in 2015. It was a genuinely life-affirming moment, and after coming off the float, she first said to Samantha, “Everyone needs to be able to have this feeling. You have to do a business to help people do this!”. Three years later, they decided to start this business together.

Helen’s brain surgery sparked a deep passion for neuroscience and the power of the subconscious mind. This passion was so intense that she made a bold decision to leave her 20-year high-powered corporate career and become a Clinical Hypnotherapist and Coach. Her dedication to enabling positive change in people’s lives is evident in her unique approach, which blends neuroscience, deep listening, and practical tools and techniques.

Helen is fascinated by confidence and comes alive when empowering people to connect to their inner confidence and live on their terms. She has a deep passion for Rio and its Carnival and is driven by enabling anyone to have this platform to connect to their inner power and shine.

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“I’ll need to wear a gold thong” we hear you

“I’ll need to wear a gold thong” we hear you cry??!!

No you don’t, well unless you really want to then of course we can arrange it 💁🏽‍♀️ Seriously though, there are thousands of costumes in the parade and they are as diverse as the thousands of people parading.

Some are completely covered, some more sparsely and everything in between. Through our samba school relationships we find costumes to fit what you are comfortable with showing.

This is a moment when you can celebrate who and all you are in the biggest celebration on earth and we are here to empower you to love yourself and life!

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At Experience Carnival we pride ourselves on our a

At Experience Carnival we pride ourselves on our access and relationships with the best private properties in Rio.

From executive travel to private chefs and 24-hour concierge services, we handle every detail so you can relax and enjoy your trip in complete luxury.

This highly curated and personalised service is the foundation for making your carnival dreams come true.

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Feliz Dia do Amigo! 🥰🥰 As a business starte

Feliz Dia do Amigo! 🥰🥰

As a business started through friendship and built through new friends we love to celebrate those special connections. Happy Friends Day to you all! ❤️❤️

𝗪𝗮𝗿𝗻𝗶𝗻𝗴 ‼️: 𝗘𝘅𝘁𝗿𝗲𝗺𝗲 𝗖𝘂𝘁𝗲𝗻𝗲𝘀𝘀 𝗢𝘃𝗲𝗿𝗹𝗼𝗮𝗱

Did you know there is Rio Carnival parade for children? That’s right, mini floats, mini costumes for extremely cute and fabulous mini people! Called Desfile das Escolas de Samba Mirins. The junior schools are part of the main samba schools who support and empower the next generation of sambistas.

We offer a family carnival experience with spots and incredible costumes for your children whilst you support from a hospitality area designed for family fun. We get them comfortable to parade with a preparation lesson and you can be part of energy at the family friendly street parties.

Coming to Rio for Carnival as a family maybe not something you would naturally think of doing but the culture of carnival is inclusive of all ages and just think how an experience like this would blow little minds and hearts open. An experience that could shape them for the rest of their lives.

DM us for more info. We’d love to make your family carnival dreams come true.

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The first in the series of Meet the Experience Car

The first in the series of Meet the Experience Carnival Team is our co-founder, the fabulous and very smiley Samantha.

Samantha has spent twelve years parading in the Rio Carnival, rising in the ranks to become the first non-Brazilian musa to lead out her samba school in its 78-year history.

Rio de Janeiro captured Samantha’s heart during a girl’s holiday in 2006. The city’s charm was irresistible, prompting her to make a life-changing decision. Within six months of her return to London, she bid farewell to her role as a Board Director at a PR agency, packed her belongings, and embarked on a new life in Rio.

While exploring Rio’s offerings, Samantha was drawn to the property world. This interest led her to become a property agent and, in 2010, establish In Town Property, a leading Rio property agency. Her entrepreneurial spirit and adaptability are evident in this successful venture.

Samantha deeply loves dance and was immediately drawn to Samba and its intoxicating rhythm, joy, and freedom. On arrival, she decided it was as important to learn samba as Portuguese.

In 2011, Samantha paraded in the Rio Carnival for the first time and has since had the opportunity to parade with some of Rio’s top samba schools, from Uniao da Ilha to Mocidade, Beija Flor to Imperio da Tijuca. In 2017, she had the incredible honour of dancing for Imperio da Tijuca as their Musa for the first float that opened the school, the Abre Alas; it was an unbelievable experience!

Samantha is passionate about Rio, carnival, and samba and wants to share her love and experience with others. She believes everyone needs a chance to live out their sparkle moment and can’t wait to bring this magic to you!

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If you believe that you can't be in the Rio Carniv

If you believe that you can't be in the Rio Carnival, think again.

One of the biggest myths is that you have to be able to dance and, specifically, dance the samba to be able to parade. You don't. Only one section of the samba school is judged on their samba, and they are on the floor. Our clients are in amazing positions on the floats and in the last 5 years we've definitely had a few with two left feet - who have rocked it!

What you do need is masses of enthusiasm and positive energy. We will immerse you in the culture and history of your samba school, and when you arrive in Rio, we will take you to meet a world leading, samba queen, and teacher who will take you through a parade preparation class. Here, you'll learn moves to interact with the crowd and tap into your inner confidence and presence.

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Imagine for a moment where you could be in a year

Imagine for a moment where you could be in a year if you had all the self worth, self confidence and self love you need.

What would you be doing in your life? How would it be different to what it is like now? How different would you feel in your mind, in your body and in your spirit?

The change you are seeking is all within you and to access it all you need to do is to say yes. Say yes to you. To put yourself first and invest in yourself.

This isn’t just a Tour where you’ll improve your samba technique. It is a transformative experience that will ignite that power and belief you’re yearning for and will empower you to take that energy into all aspects of your life.

We can all struggle with making that investment on ourselves but the question is do you want to feel exactly the same way in a year’s time or is there a voice inside saying that you simply can’t and there is more for you in this life.

There is no perfect time. We can wait forever.

The time is now. Your time is now.

There are just 3 spots left on the Samba de Rainha Tour 2025 and by signing up before midnight tonight you’ll be able to take advantage of our early bird discount.

It all starts with a YES! Link in Bio.

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We love to empower women to feel beautiful from th

We love to empower women to feel beautiful from the inside out and from the outside in. Experience Carnival Glam Squads are powered by the best and award winning Carnival makeup artists so you can sit back, relax and get ready for a pinnacle moment in life✨.

For the @sambaderainha_ Tour 2025 we are back with the current champions @unidosdoviradouro so our ladies will be getting in full glam to parade for this incredible school in front of 90,000 people.

We have just 4 places remaining on this Tour before the doors close for 2025. Plus the early bird closes tomorrow night the 8th of May at midnight.

So now really is your time to shine. Sign up on the link in our bio.

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Our carefully curated selection of Experience Carn

Our carefully curated selection of Experience Carnival properties offer the best in luxury travel, with every detail taken care of all you need to do is relax and enjoy the view! 🌅🌊
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The final masterclass of the Samba de Rainha Tour

The final masterclass of the Samba de Rainha Tour 2024 was held by the amazingly talented musa of Viradouro @bellinhadelfim aimed at giving a deeper understanding of the rhythms and movements for the 2024 Viradouro samba. A perfect lesson to prepare the ladies for the parade and give them the confidence to shine on the float the following night.

Our 2025 Tour is open now with limited places available. Click on the link in our bio to find out how we can make your Carnival dreams come true. All dance levels are welcome.

Early bird offer is only available for 5 more days, book now to not miss out on the best deal!

The time for you is now!

🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟

A masterclass final da Samba de Rainha Tour 2024 foi ministrada pela talentosa musa do Viradouro @bellinhadelfim com o objetivo de aprofundar o conhecimento dos ritmos e movimentos do samba Viradouro 2024. Uma aula perfeita para preparar as meninas para o desfile e dar-lhes confiança para brilhar no carro alegórico na noite seguinte.

Nosso Tour 2025 já está aberto com vagas limitadas. Clique no link da nossa biografia para saber como podemos realizar seus sonhos de Carnaval. Todos os níveis de dança são bem-vindos.

A oferta antecipada está disponível apenas por mais 5 dias, reserve agora para não perder a melhor oferta!

A hora para você é agora!

#rio #riocarnival #carnivalexperience #onceinalifetimeexperience #luxurytravel #luxurylifestyle #experiencias #experiences #bucketlist #riodejaneiro #riocarnivalexperiences #youonlyliveonce #bespoketravel #bespokeexperiences #bespokeexperience #confidence #empowerment #bodyconfidence #lifeexperience #lifeaffirming #lifeaffirmation

There is no force on earth like a woman in her tru

There is no force on earth like a woman in her true power. A woman in her intuition, knowing and magic. A woman who doesn’t need approval or permission. We are passionate about empowering women to ignite their most powerful essence through the art and culture of samba and Carnival.

It can take a lot to make an investment in yourself. To choose to put yourself first. But here’s the thing, when women do this the ripple effect is untold on not only you but everyone who you impact, daily.

We are honoured to share the powerful stories of women that chose us to make that investment. This simply is why we do what we do and why we love it.

The Samba de Rainha Tour 2025 is welcoming Queens to join us. We have an early bird discount running till midnight on the 8th of May.

Let this be the year you awaken your inner Queen 👑

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We've got keys to the biggest dressing-up box on earth and you're invited!

We provide a VIP concierge service with unparalleled access to the Carnival samba schools. To bring a unique and fully immersive experience.